John and I just returned from an exciting trip to New York City, where we met with the President and VP of Operations for our new apparel client, Notations. Notations is a manufacturer of womens and misses clothing found in many major department stores. Their products are sold under the Notations and NY Collection labels. Notations is located near Times Square on Broadway in the fashion district. They occupy the 40th floor of their building with a phenomenal view overlooking the Empire State … [Read more...]
Introducing Our Newest Client: Notations
Filed under: Branding, BUZZ, Marketing, News and Events
Tagged with apparel industry, apparel marketing, apparel social media, Digital Designing, Fashion, fashion process, Garment Creations, marketing, Misses Clothing, New Client, New York City, Notations, Notations Clothing Co, Notations NY, Notations Operations, Pattern Makers, Sales, Seamstresses, social buzz lab, social innovation, social media, social media buzz, social media maarketing, stories, team, Telling a story, Women, Women's Clothing
Who rules the social media house?
Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman. She tends to move the strings behind the scenes and not really noticing her that much. Without her the king would just fall apart. Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.” Just having a website and presence online doesn’t make you a successful business. You can have the best content but if you don’t … [Read more...]
Filed under: BUZZ
Tagged with audience, business, Cards, conversation, Conversations, engagement, King, Mari Smith, networking, passion, Queen, Queen Rules the house, Rule the house, social, social media, social media buzz, social media engagement, social media marketing, social media optimization, social media quotes, trad show, Who rules the house