Tips for a Successful Facebook Live Experience

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Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook.  Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask.  This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/   This feature  is free to … [Read more...]

Top 25 Social Media Blog Sites You Should Be Following

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Are you looking for some great social media blogs? There are so many social media blogs out there its hard to choose just a few!  In honor of Social Media Day, we are going to share with you our 25 favorite social media blogs, in no order. These are all based on content, quality, engagement, and success. Our top 25 Blog Posts to read and follow :  Simply Measured This is an impressive social media company with a lot to offer! Not only do they maintain their clients accounts, but they … [Read more...]

Always “want to change the world!”

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While speaking at INBOUND successful social media guru, Guy Kawasaki  said “Great companies start because the founders want to change the world…not make a fast buck.”   This well said statement really describes the motto all of us should share.  It makes a huge difference when you love and believe in what you are doing.   If you do this then the job really doesn’t seem like work anymore – it becomes more fun!  Always have your have your client’s best interests at heart.  And do not forget why … [Read more...]

Choosing the Appropriate Social Media Platform for Your Content

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Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for.  Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Self Promotion is a Social Turn Off

Self promotion, it's all about ME.

Self Promotion makes me sick! Doesn't it you? If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to "not be that person." Because let's face it, no one wants to be that person! Social isn't about self promotion. We've all seen them in our social media world and in our own lives;  people that constantly talk about themselves.  I am not talking about people that Tweet what they had … [Read more...]

Social Media – A Look Back in History [INFOGRAPHIC]

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Many years have passed since the first email was created but that was actually the first significant step towards a change in our society and the way we communicate.  Copyblogger has come up with a look back in history showing a graphical timeline of how we have moved from that first email to where we now socially connect, communicate and collaborate with one another worldwide. Looking at this infographic showing the history of social media, I realize that I was a very early adopter.  I … [Read more...]

Eleven Things NOT To Do on Social Media

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Social Media has become an active component of many marketing strategies. We recently developed a handout entitled,you guessed it, 11 Things NOT To Do on Social Media. We gave you a sneak peak in our post Don't Do It, Three Things that Can Zap the Buzz. Instead of just providing you with the list and making you read them all for yourself, our Social Media (mad) Scientist, John Lusher, put a video spin on some of these items.  We hope you enjoy!! John Lusher on Things NOT To Do on Social … [Read more...]