Make the Customer the Hero of Your Story

AnnHandley

Many businesses create a story that showcases the product as the “Hero”.  If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her article. 

http://www.annhandley.com/2014/06/09/make-your-customer-the-hero-of-your-story/

Comments

  1. Thanks for finally writing about >Make the Customer the Hero of Your Story | Social Media Consultants | South
    Carolina | Roanoke, VA | The Social BUZZ Lab <Liked it!

Speak Your Mind

*