social media optimization | Social Media Consultants | Roanoke, VA

Who rules the social media house?

Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman. She tends to move the strings behind the scenes and not really noticing her that much. Without her the king would just fall apart. Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.” Just having a website and presence online doesn’t make you a successful business. You can have the best content but if you don’t … [Read more...]

Filed under: BUZZ Tagged with audience, business, Cards, conversation, Conversations, engagement, King, Mari Smith, networking, passion, Queen, Queen Rules the house, Rule the house, social, social media, social media buzz, social media engagement, social media marketing, social media optimization, social media quotes, trad show, Who rules the house

The Secret to Get Facebook and Twitter to Play Together

By Patsy Stewart 1 Comment

If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing. Today’s active brands are sending you to Facebook and Twitter to get their message. But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Filed under: Facebook, Social Media, Social Media Optimization, Twitter Tagged with build relationships, engagement, facebook, how to, marketing, social bookmarking, social media, social media marketing, social media optimization, twitter

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