The Secret to Get Facebook and Twitter to Play Together

3997857214_7df459c1cb

If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing.  Today’s active brands are sending you to Facebook and Twitter to get their message.   But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Is Your Head TOO Big to Show a Little Gratitude?

show gratitude in social media

I have built a fairly large social network.  Combining my contacts from all of my networks I have nearly 17000 connections!  How in the world can I manage that many connections? The funny thing is, that number is probably very low compared to many key influencers who have much larger and more active networks than I do. What are your expectations? Do you expect a seasoned blogger or a Twitter Superstar to show you gratitude for re-tweet's? When you receive a thumbs up or a like on Facebook do … [Read more...]

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

Social Buzz Lab

Facebook and Twitter have become a crucial piece of our marketing strategies.  Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

What the Heck is BUZZ?

social buzz lab hummingbird

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]