23 Ways to Integrate Facebook and Twitter with Traditional Advertising

Social Buzz Lab

Facebook and Twitter have become a crucial piece of our marketing strategies.  Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

4 Buzz Generating Tips for Your Facebook Page

Social Buzz Lab Facebook Insights

You've created a dynamite Facebook page, you've got the 25 "likes" to get a unique username and you've posted lots of good content!  Take a look at your insights and see if your page is generating any Buzz! Last week I opened a discussion tab on the Social Buzz Lab page and invited people to post links to their pages on it.  I called it  TueZday Link Buzz! You can see the spike in the page activity from the image. Post views and post feedback had a huge increase also. Thanks goes out to … [Read more...]

What the Heck is BUZZ?

social buzz lab hummingbird

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]