Pulling the Plug on Google Authorship

Google Experiment

Big News for the social media community!  On August 28th, 2014 John Muller announced on Google+ that Google Authorship program is coming to an end*.  For those who are unfamiliar of what this experiment was; it began in 2011.  The idea was to help minimize spam in the search engine results page (SERPs) by listing the authors and linking them to their posts.  With all the other participants in the social media world, Google tried to join the game but was a little late. This is a great example … [Read more...]

The Author Rank Building Machine Infographic

Author Rank Machine

I spend a lot of time stressing the importance of Google Authorship to our clients.  I love this animated infographic designed by Daniel Dannenberg of Vertical Measures demonstrating Author Rank  and how to build your authorship and become an authoritative figure in your industry. It all starts with creating great content and ends with increased traffic to your website. Data Graphic by Vertical Measures   … [Read more...]