marketing strategy | Social Media Consultants | Roanoke, VA

“Marketing Is No Longer About The Stuff That You Make.”

Seth Godin is one of the most well known names in marketing today. He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ , is very inspiring and extremely popular. Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.” Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media Tagged with brand, build relationships, buzz, connections, content marketing, engagement, Entrepreneur, Market Ideas, marketing, Marketing a brand, marketing strategy, Message, Products, public speaker, Seth Godin, social media marketing, social media strategy, Stories you tell

Tips for a Successful Facebook Live Experience

By John Lusher 7 Comments

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook. Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask. This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/ This feature is free to … [Read more...]

Filed under: BUZZ, Facebook, Marketing, Social Media, Social Networking Tagged with buzz, connections, engagement, engaging, facebook, Facebook Live, facebook page, Live, marketing, marketing strategy, Questions and Answers, social buzz lab, social media, social media strategy, social networking, video, Video Streaming

Top 25 Social Media Blog Sites You Should Be Following

By Patsy Stewart 248 Comments

Are you looking for some great social media blogs? There are so many social media blogs out there its hard to choose just a few! In honor of Social Media Day, we are going to share with you our 25 favorite social media blogs, in no order. These are all based on content, quality, engagement, and success. Our top 25 Blog Posts to read and follow : Simply Measured This is an impressive social media company with a lot to offer! Not only do they maintain their clients accounts, but they … [Read more...]

Filed under: BUZZ, Marketing, Social Media Tagged with be social, Blog, Blog Posts, branding, conversation, engagement, how to, integrated marketing, marketing, Marketing Plan, marketing strategy, social buzz, social converstation, social media, Social Media Content, social media marketing, social media strategy, social networking, Strategy, To Do, top 25, Top 25 Blog Posts, Top Social Media Posts

Make the Customer the Hero of Your Story

By Patsy Stewart 2 Comments

Many businesses create a story that showcases the product as the "Hero". If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Filed under: BUZZ, Marketing, Quotes, Social Media, Strategy Tagged with Ann Handley, be social, brand, build relationships, business, buzz, Chief Content Office, connections, engagement, Hero, Hero of the Story, how to, marketing, marketing strategy, networking, social buzz, social media, social media buzz, social media quote, social network, visual

Top 25 Social Media Influencers You Should Follow

By Patsy Stewart 25 Comments

It's important to stay connected and in the moment in any social media platform. Following the right people can be essential. They can influence how you think, how you connect with others and how you and learn. Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about! If you aren’t following these … [Read more...]

Filed under: BUZZ, Marketing, Social Media Tagged with bestsellers, brand, branding, build relationships, buzz, engagement, facebook, influences, Leaders, marketing, marketing strategy, networking, online influencer, Should be following, social media buzz, social media following, social media guru, social media leaders, social media maarketing, social media marketing, social media speaker, social media strategy, social network, top 25, top 25 influencers, Top influencers I should follow, twitter, who should i follow

Choosing the Appropriate Social Media Platform for Your Content

By Patsy Stewart 4 Comments

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for. Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Filed under: BUZZ, Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Networking, Strategy, Twitter, Youtube Tagged with branding, brands, build relationships, cheat sheat, demo, engagement, facebook, google+, how to, infographic, integrated marketing, likeable, linkedin, marketing strategy, media platforms, personal brand, pinterest, pros vs cons, readers, social buzz, social media, social media strategy, social media tools, social networking, target reach, tools, twitter, visual

Client Spotlight – Savvy Dad

By John Lusher Leave a Comment

The best aspect of working in marketing and social media are the incredible clients you meet and work with. Phoenix, Arizona based Savvy Dad personifies this to its fullest extent. Our team met with and started a complete marketing and branding strategy with Greg Hague, founder of Savvy Dad, a short six weeks ago; and as the saying goes, "it's been quite a ride!" How Do We Serve Long Distance Clients You may be asking yourself, "what can The Social Buzz Lab do for an Arizona based website … [Read more...]

Filed under: Branding, BUZZ, Marketing, Social Media, Strategy, Traditional Tagged with amazon best seller, book cover design, book launch, book marketing plan, branding, build buzz, buzz, clients, Father's Day Gift, gift for dads, Greg Hague, How Fathers Change Lives, marketing research, marketing strategy, Savvy Dad, seo, social media strategy, testimonial, we build buzz

3 New Enhancements to Google+

By sysadmin 113 Comments

Google+ is a part of the marketing strategy for Social Buzz Lab Clients. We were thrilled when Sara McKinley, Product Manager at Google announced on her Google+ profile some changes and improvements to profiles and pages today. Larger Cover Photos Cover photos are much larger than before (up to 2120px by 1192px), and they display in 16x9 when fully expanded. We're really excited about all the possibilities the larger cover images will present. An Easier Way to Edit Your Info The … [Read more...]

Filed under: BUZZ, Google+ Tagged with business page, circles, cover photo, google, google plus, google+, google+ business page, google+ profile, local reviews, marketing strategy, profile

8 Easily Corrected Social Media Blunders

By Patsy Stewart 55 Comments

Social Media can be a real asset to marketing your brand but you can also miss some fantastic opportunities to capitalize on the full potential of social media marketing by making some common blunders. John Lusher shared the 11 Things NOT To Do on Social Media. This post will cover solutions to some common mistakes people overlook when planning the steps to their social marketing strategy. How to Correct 8 Common Blunders of Social Media The first visual image most people will see is … [Read more...]

Filed under: Branding, BUZZ, Social Media, Social Networking, Strategy Tagged with build relationships, don't do on social media, how to, integrated marketing, marketing, marketing strategy, social media, social media strategy

3 New Enhancements to Google+

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