What’s the BUZZ in Social?

Welcome to the inaugural issue of What’s the Buzz in Social? Each week we will review the latest news from Social Media, trends to keep an eye on and helpful tips on how you can make the most of your own social presence. Instagram Glitches Instagramis constantly evolving, with a growing user base and new features aimed at enhancing the viewer experience. While this can sometimes lead to occasional glitches, they’re typically resolved quickly. In fact, many issues may be fixed by the time … [Read more...]

What Are You Doing Today to Build Your Personal Brand?

I have a question for you: do you purchase Air Jordan shoes because of the brand, Nike, or do you purchase the shoes because of the athlete, Michale Jordan. Of course we all know the answer; we purchase the shoes because of Michael Jordan.  People, for the most part, make purchasing decisions based on personal brands, such as Jordan, versus just the brand, such as Nike. Brands can and many successfully do build a culture that people want to be part of; think Apple. But at the end of the … [Read more...]

Instagram Reels: How to Use Them for Your Business, No Experience Necessary

Are you looking for a way to create more engaging content for your Instagram account? If so, you should consider using Instagram Reels. Instagram Reels are short videos that can be up to 60 seconds long. They are a great way to show off your products or services, and they can be created without any video production experience or staff. In this blog post, we will give you simple tips on how to create Instagram Reels that will engage your audience and help promote your business. Creating … [Read more...]

3 Emerging Social Trends to Build Your Audience

It’s 2021. Has your marketing woken up to the new year yet? We’re specifically talking about your social media marketing. The social media landscape has developed rapidly over the past decade, and the Coronavirus didn’t slow down that progress. In fact, in some ways, it accelerated the growth of existing channels and features.  These days, interactive content is king. That includes both video and audio content. These mediums captivate your audience in ways that text cannot. Excitement, … [Read more...]

How to Use Instagram Stories for Lead Gen and Conversions

This is a guest post by Aljaz Fajmut founder of Nightwatch There are many ways to drive more leads to your site and bag more conversions, and one that’s especially hot at the minute is Instagram stories. In a nutshell, Instagram stories let users post pics and videos to their profile — but there’s a catch. After 24 hours, they vanish forever. It’s a lot like Snapchat, where content disappears in a similar fashion. Instagram stories have proven to be really popular, with CNN … [Read more...]

“Marketing Is No Longer About The Stuff That You Make.”

  Seth Godin is one of the most well known names in marketing today.  He is a best selling author, entrepreneur and public speaker who founded both Yoyodyne and Squidoo. His blog, http://www.sethgodin.com/sg/ ,  is very inspiring and extremely popular.  Seth believes “marketing is no longer about the stuff that you make, but about the stories you tell.”  Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices … [Read more...]

Tips for a Successful Facebook Live Experience

Live streaming has really taken off in the last few years with platforms like Periscope or Meerkat and now Facebook.  Facebook launched this feature in February of 2016 and has really changed the game this year with videos such as the mom with the Chewbacca mask.  This video has have over 160 million views and shows how powerful Facebook Live can be when used correctly. View here for this example: https://www.facebook.com/candaceSpayne/videos/10209653193067040/   This feature  is free to … [Read more...]

Social Media Is Not Just An Activity

Sean Gardner is known as one of the #1 Social Media Influencers out there. In Sean’s blog The 2morrowknight he features many guest bloggers that collaborate to create a different voice on various social media topics. This adds diversity to all the subjects that include tips, advice, top posts, social engagement, and techniques to improve SEO and results. Sean once stated: “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who … [Read more...]