Make the Customer the Hero of Your Story

Marketing Profs

Many businesses create a story that showcases the product as the "Hero".  If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Choosing the Appropriate Social Media Platform for Your Content

Blog Infographic

Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for.  Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

How One Caterpillar Dealer Conquered Social Media

CARTER Image

We would like to boast a little about our client, Carter Machinery, a Cat dealer located in Virginia. We have been working with Carter since their initial entrance into social media several years ago. During that time, the Social Buzz Lab has worked closely with the entire Marketing Department at Carter to successfully build their presence on all of the major platforms, including Facebook, Instagram, Twitter, Google+ and YouTube.  This digital presence has enabled Carter Machinery to interact … [Read more...]

3 Reasons to Schedule Facebook Posts

Schedule Facebook Posts by Social Buzz Lab

Are you struggling to share content on your Facebook page consistently?  Have you heard that using third party apps to schedule a post to go out at the best time to reach your market can be detrimental to your engagement success? You can now breath a sigh of relief.  Facebook has rolled out a schedule feature for page admins to queue posts. It may seem a little awkward at first but it does the job nicely. 3 Reasons to Use Facebook Scheduled Posts Strategic Planning – With the ability to … [Read more...]

The Visual Elements of Facebook Timeline [Infographic]

Visual-Elements-icon

Facebook's new Timeline for business pages has brought many opportunities to many page administrators. From cover images to profiles images to milestone images, but all have unique sizes that are not standard. Facebook Timeline is VISUAL Erika Bentley, Graphic Designer for The Social Buzz Lab, created this infographic to help you understand image sizes and terminology used for an attractive and engaging Facebook Page using the timeline features for business pages.   If you're … [Read more...]

Everything You Need to Know About Pinterest [9 Infographics]

Pinterest_PrimaryLogo_Red_RGB

There's no denying that there is a new kid on the social media block and her name is Pinterest and she is creating a big BUZZ.  Pinterest is a virtual bulletin board that originally appealed to mostly woman but has now been grasped by businesses and savvy marketers.  Similar to the new visual direction of Facebook's timeline, Pinterest is also visual. I am a huge fan of infographics, in fact, follow me on Pinterest to see my board on Fantastic Infographics.  There are some great infographics … [Read more...]