How to Utilize Pinterest as a Marketing Tool

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Pinterest was first released in 2010 with the first pin being a photo of a cut out paper shape of a couple kissing on a bike, pinned by co-founder Ben Silbermann. After a few hiccups it didn’t take long to join Facebook and Twitter at the top of social media.  This is an app for everyone with many different topics. Pinners can share, create, repost and collect information in pictures or videos.  You can store these “Pins” on boards you create that have specific themes. It started as more of a … [Read more...]

How to Prepare for a Black Friday Social Media Campaign

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  I know everyone waits for Black Friday pretty much all year round; am I right?  And now with the advancement with the Internet we have Cyber Monday.  Black Friday is one of the major shopping days in the year just before Christmas.  It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year.  To be in the black is a great thing for a company – red is what you don’t want.  Cyber Monday only started a few years ago when … [Read more...]

Choosing the Appropriate Social Media Platform for Your Content

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Developing a personal brand takes time, but social media is an essential tool that can help tremendously. We now have the ability to search with ease, have constant learning opportunities and various ways to communicate and interact with others. We have only had these tools in the last few years so lets utilize them! Many companies constantly post but do not receive the results they are looking for.  Once you know your readers, you will be able to promote not just what your company has to … [Read more...]

Learn How to Use Pinterest for Business Seminar

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Everything You Need To Know About Pinterest for Business What is Pinterest? Should your business be on Pinterest? Can Pinterest really drive traffic to your website? Who's using Pinterest successfully? How can I make my images stand out? Learn everything you need to know about Pinterest for your brand in this 90 minute training class. May 3, 2012 9:00 - 10:30am Best Western Inn at Valley View, Roanoke, VA. Cost  for seminar is $10 per person, payable at the door. For … [Read more...]

Everything You Need to Know About Pinterest [9 Infographics]

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There's no denying that there is a new kid on the social media block and her name is Pinterest and she is creating a big BUZZ.  Pinterest is a virtual bulletin board that originally appealed to mostly woman but has now been grasped by businesses and savvy marketers.  Similar to the new visual direction of Facebook's timeline, Pinterest is also visual. I am a huge fan of infographics, in fact, follow me on Pinterest to see my board on Fantastic Infographics.  There are some great infographics … [Read more...]