Eleven Things NOT To Do on Social Media

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Social Media has become an active component of many marketing strategies. We recently developed a handout entitled,you guessed it, 11 Things NOT To Do on Social Media. We gave you a sneak peak in our post Don't Do It, Three Things that Can Zap the Buzz. Instead of just providing you with the list and making you read them all for yourself, our Social Media (mad) Scientist, John Lusher, put a video spin on some of these items.  We hope you enjoy!! John Lusher on Things NOT To Do on Social … [Read more...]

Three Reasons to Take Twitter Seriously

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Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand.  How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using  twitter since 2007. Did I understand the value of  those early 140 character … [Read more...]