Make the Customer the Hero of Your Story

Marketing Profs

Many businesses create a story that showcases the product as the "Hero".  If you really want your customers to buy or appreciate your product then you should make them the hero or star of the story, not your business. Ann Handley, MarketingProfs Chief Content Officer, wrote a great article that explains in a modern tone what it really means to make your customer the hero of your. Click on the link below to read her … [Read more...]

Who rules the social media house?

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Content is King but engagement is Queen and the lady rules the house! The king gets all the glory but the queen is his right hand woman.  She tends to move the strings behind the scenes and not really noticing her that much.  Without her the king would just fall apart.  Like Mari Smith said: “Content is King but engagement is Queen and the lady rules the house.”  Just having a website and presence online doesn’t make you a successful business.  You can have the best content but if you don’t … [Read more...]

Top 25 Social Media Influencers You Should Follow

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It's important to stay connected and in the moment in any social media platform.   Following the right people can be essential.  They can influence how you think, how you connect with others and how you and learn.  Learning from experts in your field or in business can help you achieve greater results and allows you to see different objectives while coming to your own conclusions. If you already follow these individuals, you know what we’re talking about!  If you aren’t following these … [Read more...]

How to Prepare for a Black Friday Social Media Campaign

Junk Food Clothing Black Friday

  I know everyone waits for Black Friday pretty much all year round; am I right?  And now with the advancement with the Internet we have Cyber Monday.  Black Friday is one of the major shopping days in the year just before Christmas.  It is called this due to many retailers claiming their numbers are in the highest on that day than any other that year.  To be in the black is a great thing for a company – red is what you don’t want.  Cyber Monday only started a few years ago when … [Read more...]

Mastering the Art of Engaging to Build Relationships

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Through the power of networking and social media I have met many wonderful industry professionals, each having their own twist on Social Media . This is a previously published post by Vicki Elam, Social Media Manager at Elam Virtual Office, LLC.  She is the Project Manager of Positive Dynamic Women. Vicki walks the walk and talks the talk. She understands how to be engaging and is a true relationship builder. Social Media-The Art of Engaging This is one of my favorite topics on Facebook. … [Read more...]

7 Tips to Revitalize Your LinkedIn Profile

Tips to Give New Life to Your LinkedIn Profile

The first social networking platform I started using was LinkedIn.   In fact I started using it 2003 when it was first launched.  Since that time it has become a powerful and professional networking tool and a must for business professionals. Anne Clelland, President of Handshake Media, Inc., asked me to share some LinkedIn Best Practices on her Handshake2.0 blog.  I began compiling the list and ended up with a great list! 7 effective tips to power-up and revitalize your  LinkedIn … [Read more...]