How Chiropractors Can Leverage Social Media

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Recently I was asked to speak to a group of Chiropractors about using social media for their practice. Each time I speak to a niche group, I research to find out how the industry is using social media so I can provide real examples of uses. I found some Chiropractors and Wellness Centers that are using Facebook and Twitter. Most are not consistent with their posts and very little engagement, but they are taking small steps. I also found there were a lot of videos on Youtube and a few blogs … [Read more...]

Reflecting on Our First Year – The Birth of a Business

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Time flies when you're having fun and I literally mean that. I find it hard to believe that it's been a year since the birth of  my company. My baby is celebrating it's first birthday! It seems like it was only a few months ago when I was trying to come up with the perfect name and bouncing it off of my friends and confidants. I shared many iterations of names but I was sure I had made the right choice when I came up with The Social Buzz Lab. They all agreed!  I did hours of research, applied … [Read more...]

3 Takeaways from Internet Summit 2011

Social Buzz Lab at Internet Summit 2011

The Social Buzz Lab attended the Internet Summit 2011 last week in Raleigh North Carolina. More than 1800 technology, marketing and social media professionals emerged eager to learn from the 120 presenters representing some of the most influential companies including representatives from Google, Yahoo, Discovery Communications, TheLadders , ESPN and keynote speaker, Gary Vaynerchuk, Co-founder of VaynerMedia and host of DailyGrape.com. We returned from the Internet Summit so pumped up and … [Read more...]

The Secret to Get Facebook and Twitter to Play Together

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If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing.  Today’s active brands are sending you to Facebook and Twitter to get their message.   But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

What the Heck is BUZZ?

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BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]