Self Promotion is a Social Turn Off

Self promotion, it's all about ME.

Self Promotion makes me sick! Doesn't it you? If you will indulge me just a bit, this post is going to be a combination of ranting against something that irritates me along with thoughts and action steps on how to "not be that person." Because let's face it, no one wants to be that person! Social isn't about self promotion. We've all seen them in our social media world and in our own lives;  people that constantly talk about themselves.  I am not talking about people that Tweet what they had … [Read more...]

6 Proven Ways to Grow Your Facebook Page Likes

Get More Facebook Likes

So you have a Facebook business page.  That's great, but creating a Facebook page is just the beginning. Sharing engaging content, being consistent and growing your fan base all important pieces of a successful strategy.  In order to grow your "likes" you need to share content consistently and make sure the content is fresh and engaging. As we work with various clients from small businesses to corporations we have several strategies we implement to increase their likes and build an engaging … [Read more...]

3 Reasons to Schedule Facebook Posts

Schedule Facebook Posts by Social Buzz Lab

Are you struggling to share content on your Facebook page consistently?  Have you heard that using third party apps to schedule a post to go out at the best time to reach your market can be detrimental to your engagement success? You can now breath a sigh of relief.  Facebook has rolled out a schedule feature for page admins to queue posts. It may seem a little awkward at first but it does the job nicely. 3 Reasons to Use Facebook Scheduled Posts Strategic Planning – With the ability to … [Read more...]

The Visual Elements of Facebook Timeline [Infographic]

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Facebook's new Timeline for business pages has brought many opportunities to many page administrators. From cover images to profiles images to milestone images, but all have unique sizes that are not standard. Facebook Timeline is VISUAL Erika Bentley, Graphic Designer for The Social Buzz Lab, created this infographic to help you understand image sizes and terminology used for an attractive and engaging Facebook Page using the timeline features for business pages.   If you're … [Read more...]

Converting to Facebook Timeline Brand Page

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Just as rantings about Facebook changing user's personal profiles have died down, now we have New Facebook Pages!  That's right, the Facebook Business Pages we have all grown to love is about to get a facelift!  If you are an administrator of a Facebook Page, you may have the option to make the switch now or you soon will.  All pages will automatically convert to the new format on March 30th.  The rumor was that the new page design would debut by the end of February, but like with most Facebook … [Read more...]

How Chiropractors Can Leverage Social Media

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Recently I was asked to speak to a group of Chiropractors about using social media for their practice. Each time I speak to a niche group, I research to find out how the industry is using social media so I can provide real examples of uses. I found some Chiropractors and Wellness Centers that are using Facebook and Twitter. Most are not consistent with their posts and very little engagement, but they are taking small steps. I also found there were a lot of videos on Youtube and a few blogs … [Read more...]

6 Benefits of a Custom Facebook Profile Image

Sweet Frog Culpeper VA

We spend a lot of time and money getting the best company logo designed for our brands. Why don't you put that same effort into the profile image for your Facebook page?  I recently had a discussion with Anne Clelland, President of Handshake Media, about the benefits of having a custom designed profile image.  She posted it on her Handshake2.0 blog. Erika Bentley, Graphic Designer for the Social Buzz Lab, does a phenomenal job of designing the image to express your brand. The maximum space … [Read more...]

4 Reasons to Feature Facebook Page Owners

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The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent  presence. What does being transparent mean?  Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

The Secret to Get Facebook and Twitter to Play Together

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If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing.  Today’s active brands are sending you to Facebook and Twitter to get their message.   But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Is Your Head TOO Big to Show a Little Gratitude?

show gratitude in social media

I have built a fairly large social network.  Combining my contacts from all of my networks I have nearly 17000 connections!  How in the world can I manage that many connections? The funny thing is, that number is probably very low compared to many key influencers who have much larger and more active networks than I do. What are your expectations? Do you expect a seasoned blogger or a Twitter Superstar to show you gratitude for re-tweet's? When you receive a thumbs up or a like on Facebook do … [Read more...]