Even though a few weeks have passed since Gary Vaynerchuk was at Virginia Tech, it amazes me how often I still think about his presentation and recall one of his memorable nuggets. I’m thankful for the opportunity I had to see him and I applaud the tenacity of Virginia Tech Professor John Boyer and all of the efforts he used to bring GaryVee to Burris Hall on April 27.
We filled a truck load of social media enthusiasts from Roanoke and headed to Blacksburg. Gary was everything we expected him to be. Despite the swearing, we were educated as well as entertained by his entrepreneurial spirit and his passion for the consumer. Vaynerchuk shared his family history of how they arrived in the US as Russian Immigrants, how at the age of 5 years old he was destined to become an entrepreneur and how he turned the family Wine business from a $3 million business to a $60 million business using the internet and social media.
I asked members of the group attending the event if they would share some of their most memorable thoughts expressed by Gary Vaynerchuk.
Memorable Nuggets from Gary Vaynerchuk at Virginia Tech
- Donna Dilley, Business Etiquette-National League of Junior Cotillions
The entrepreneurial spirit surfaced in Gary Vaynerchuk at a very early age as he analyzed where people directed their eyes at traffic intersections in Edison, NJ. Once he figured this out, he knew where to place his lemonade stand signs.
PUSH selling no longer works in today’s economic environment. You have to engage and build relationships with people over time.
- Bonnie Cranmer, New Media Strategist-New Media Strategy Team
Gary has a strong marketing sense that allows him to see things before others do. He can understand and articulate the importance of subtle and dramatic changes in the marketplace then implement the necessary structure to change direction or strategy. He is a genuine, focused and driven individual who chooses to live his professional life out loud… or as Gary would say, he “brings the THUNDER.”
- Raquel Rothe, Owner-Sleep EZ Diagnostic Center
The fact that what we learn today will be old in 6 months as the marketing platforms are so quickly changing.
You can be 5yrs young-30yrs old and be an entrepreneur. He drove home the fact that regardless of the industry, you have to have PASSION.
- John Lusher, Social Media Consultant-John Lusher Consulting
This is the biggest societal shift we have ever seen. I think this quote is the meat of his entire presentation; and I believe “some” still do not realize. It is not about “loving social media” it is about how this is changing our lives.
Traditional methods of pushing information to us does not work anymore. Businesses have still failed to realize this. Execution is key.
- Patsy Stewart, Social Media Practitioner-Social Buzz Lab
We are witnessing a major cultural shift driven by social media. Content is King.
Marketing is Queen and she runs the house.But more important than content is CONTEXT.
Social media campaigns are like a one night stand. To win you have to marry your customer.
The Internet has given consumers back their voice. It’s just hitting the social part of its life.
To learn more about Gary Vaynerchuk be sure to pick up a copy of The Thank You Economy.