Facebook Page Browser Video Tutorial Plus 11 Additional Tips

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There have been an ever increasing number of Facebook Business pages popping up. Many companies have outsourced their social media while a great number are managing their own content and startegies. I recently wrote a guest post on Handshake 2.0 about the 10 Things You Should Know Facebook Business Pages.  After writing that post I thought of another tool that Facebook released nearly a year ago and most users just don't know about it.  The best way I could think of to describe this feature and … [Read more...]

6 Benefits of a Custom Facebook Profile Image

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We spend a lot of time and money getting the best company logo designed for our brands. Why don't you put that same effort into the profile image for your Facebook page?  I recently had a discussion with Anne Clelland, President of Handshake Media, about the benefits of having a custom designed profile image.  She posted it on her Handshake2.0 blog. Erika Bentley, Graphic Designer for the Social Buzz Lab, does a phenomenal job of designing the image to express your brand. The maximum space … [Read more...]

Facebook Suggest to Friends now means Recommended

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UPDATE:  As Facebook is constantly changing so are the ways to suggest your Friends to like your page.  See our updated post to learn more about how to get more fans and likes for your Facebook page. Facebook is constantly making changes, adding new features and taking others away.  The one feature that most page admins seem to miss the most is the "Suggest to Friends". Good News... it appears it has returned, at least to some admins.  It will not available for everyone, only to Page … [Read more...]

3 Tips to Ramp Up Your Facebook Numbers

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Bonnie Cramner and Jill Freeman, The Biz Chicks, dedicated their Blog Talk Radio shows in March to Facebook. They featured a different guest each week and I was honored to be their guest this week. I shared 3 effective strategies to create engaging relationships and ramp up your Facebook Business Page LIKES. You can listen to a recording of the show here. How to Increase Your Facebook Page Numbers Create an Event on your Facebook page. I run a link sharing event every Tuesday on the … [Read more...]

4 Reasons to Feature Facebook Page Owners

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The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent  presence. What does being transparent mean?  Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

The Secret to Get Facebook and Twitter to Play Together

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If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing.  Today’s active brands are sending you to Facebook and Twitter to get their message.   But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Is Your Head TOO Big to Show a Little Gratitude?

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I have built a fairly large social network.  Combining my contacts from all of my networks I have nearly 17000 connections!  How in the world can I manage that many connections? The funny thing is, that number is probably very low compared to many key influencers who have much larger and more active networks than I do. What are your expectations? Do you expect a seasoned blogger or a Twitter Superstar to show you gratitude for re-tweet's? When you receive a thumbs up or a like on Facebook do … [Read more...]

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

Social Buzz Lab

Facebook and Twitter have become a crucial piece of our marketing strategies.  Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

4 Buzz Generating Tips for Your Facebook Page

Social Buzz Lab Facebook Insights

You've created a dynamite Facebook page, you've got the 25 "likes" to get a unique username and you've posted lots of good content!  Take a look at your insights and see if your page is generating any Buzz! Last week I opened a discussion tab on the Social Buzz Lab page and invited people to post links to their pages on it.  I called it  TueZday Link Buzz! You can see the spike in the page activity from the image. Post views and post feedback had a huge increase also. Thanks goes out to … [Read more...]

What the Heck is BUZZ?

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BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]