Social Media | Social Media Consultants | Roanoke, VA

Converting to Facebook Timeline Brand Page

Just as rantings about Facebook changing user's personal profiles have died down, now we have New Facebook Pages! That's right, the Facebook Business Pages we have all grown to love is about to get a facelift! If you are an administrator of a Facebook Page, you may have the option to make the switch now or you soon will. All pages will automatically convert to the new format on March 30th. The rumor was that the new page design would debut by the end of February, but like with most Facebook … [Read more...]

Filed under: Branding, Facebook, Social Media Tagged with brand, business page, cover photo, facebook, page admin, timeline

How Chiropractors Can Leverage Social Media

By Patsy Stewart 6 Comments

Recently I was asked to speak to a group of Chiropractors about using social media for their practice. Each time I speak to a niche group, I research to find out how the industry is using social media so I can provide real examples of uses. I found some Chiropractors and Wellness Centers that are using Facebook and Twitter. Most are not consistent with their posts and very little engagement, but they are taking small steps. I also found there were a lot of videos on Youtube and a few blogs … [Read more...]

Filed under: Branding, BUZZ, Social Media, Traditional Tagged with branding, buzz, chiropractic, chiropractor, facebook, how to, marketing, public speaker, social media, social media marketing, twitter, youtube

Facebook Page Browser Video Tutorial Plus 11 Additional Tips

By Patsy Stewart 3 Comments

There have been an ever increasing number of Facebook Business pages popping up. Many companies have outsourced their social media while a great number are managing their own content and startegies. I recently wrote a guest post on Handshake 2.0 about the 10 Things You Should Know Facebook Business Pages. After writing that post I thought of another tool that Facebook released nearly a year ago and most users just don't know about it. The best way I could think of to describe this feature and … [Read more...]

Filed under: BUZZ, Facebook, Social Media Tagged with business page, facebook page, facebook page browser, facebook training, handshake2.0, how to, patsy stewart, social buzz, social media, social media strategy, tutorial, video

Three Reasons to Take Twitter Seriously

By Patsy Stewart 2 Comments

Twitter is one of the most mis-understood social networking platforms. Most people find it complicated and hard to grasp and understand. How can you sell a product using 140 characters? Why does anyone care what you had for breakfast? Who wants to bothered with text messages from people you don't know? What value could you possibly gain from 140 characters? As an early adopter of social media, I have been using twitter since 2007. Did I understand the value of those early 140 character … [Read more...]

Filed under: Social Media, Social Networking, Strategy, Twitter Tagged with brand ambassadors, build relationships, online relationships, search engine, social media, social media strategy, social network, twitter

Gary Vaynerchuk and a Cultural Shift

By Patsy Stewart 8 Comments

Even though a few weeks have passed since Gary Vaynerchuk was at Virginia Tech, it amazes me how often I still think about his presentation and recall one of his memorable nuggets. I'm thankful for the opportunity I had to see him and I applaud the tenacity of Virginia Tech Professor John Boyer and all of the efforts he used to bring GaryVee to Burris Hall on April 27. We filled a truck load of social media enthusiasts from Roanoke and headed to Blacksburg. Gary was everything we expected … [Read more...]

Filed under: Marketing, Social Media Tagged with cultural shift, gary vaynerchuk, nuggets, social media, The Thank You Economy, virginia tech

Hell Hath No Fury as a Driven Woman with Technology

By Patsy Stewart 4 Comments

I have created some wonderful relationships as a result of our Roanoke Meetup 2.0 Networking Group. We talk about social media and share tips and strategies to help each other. About a year ago I met Judy Mick, blogger, entrepreneur, author and an avid runner. She still ceases to amaze me with her drive and commitment. We laugh because we are both crazy over technology and every time something new comes out it's a game to see who gets it first. Judy usually wins and that's why I asked her … [Read more...]

Filed under: BUZZ, Social Media Tagged with buzz, creating buzz, judy mick, smartphone, social media, technology, xoom

How to Build Your Alliance Online and Offline

By Patsy Stewart 8 Comments

Every morning I login to Facebook, not to see my profile but, to see how many comments my friend John Lusher has received on his morning status update. John has a large network of friends, who like me, look forward to his engaging, positive and sometimes humorous morning post. It is my pleasure to have John Lusher of John Lusher Consulting, as a guest blogger. He shares how to build a strong alliance. Build Your Alliance I believe most of us have confidence and faith in our own abilities. We … [Read more...]

Filed under: Social Media, Social Networking, Strategy Tagged with alliance, build relationships, connections, how to, john lusher, network, partnerships, promote, social media, strategic

4 Reasons to Feature Facebook Page Owners

By Patsy Stewart 9 Comments

The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent presence. What does being transparent mean? Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

Filed under: Branding, Facebook, Social Media Tagged with brand, build relationships, engagement, engaging, facebook, featured page owners, gratitude, how to, privacy, privacy settings, social media transparency, transparent

The Secret to Get Facebook and Twitter to Play Together

By Patsy Stewart 1 Comment

If you’ve been surfing the Internet or watching TV you’ve noticed the shift in marketing. Today’s active brands are sending you to Facebook and Twitter to get their message. But, do they work well together? Do you need to use both Facebook and Twitter? Lauren Friedman with iMedia Connection describes the crucial differences in Facebook and Twitter. “On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable … [Read more...]

Filed under: Facebook, Social Media, Social Media Optimization, Twitter Tagged with build relationships, engagement, facebook, how to, marketing, social bookmarking, social media, social media marketing, social media optimization, twitter

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

By Patsy Stewart 11 Comments

Facebook and Twitter have become a crucial piece of our marketing strategies. Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

Filed under: Facebook, Marketing, Social Media, Social Media Optimization, Traditional, Twitter Tagged with facebook, integrated marketing, social media, traditional advertising, traditional marketing, twitter

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