4 Reasons to Feature Facebook Page Owners

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The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features... the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent  presence. What does being transparent mean?  Of course being authentic and honest is extremely important but also knowing “who”(page administrator) instead of … [Read more...]

What the Heck is BUZZ?

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BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]