Is Your Head TOO Big to Show a Little Gratitude?

show gratitude in social media

I have built a fairly large social network.  Combining my contacts from all of my networks I have nearly 17000 connections!  How in the world can I manage that many connections? The funny thing is, that number is probably very low compared to many key influencers who have much larger and more active networks than I do. What are your expectations? Do you expect a seasoned blogger or a Twitter Superstar to show you gratitude for re-tweet's? When you receive a thumbs up or a like on Facebook do … [Read more...]

7 Tips to Revitalize Your LinkedIn Profile

Tips to Give New Life to Your LinkedIn Profile

The first social networking platform I started using was LinkedIn.   In fact I started using it 2003 when it was first launched.  Since that time it has become a powerful and professional networking tool and a must for business professionals. Anne Clelland, President of Handshake Media, Inc., asked me to share some LinkedIn Best Practices on her Handshake2.0 blog.  I began compiling the list and ended up with a great list! 7 effective tips to power-up and revitalize your  LinkedIn … [Read more...]

23 Ways to Integrate Facebook and Twitter with Traditional Advertising

Social Buzz Lab

Facebook and Twitter have become a crucial piece of our marketing strategies.  Here is an excerpt of an article I wrote that was published on Social Media Today. In this piece I have listed ways you can integrate Facebook and Twitter with your traditional marketing. Integrated Media Marketing is when you effectively integrate social media with traditional marketing. Here are 23 ideas for integrating Facebook and Twitter in PR, direct selling, customer services, advertising and sales … [Read more...]

4 Buzz Generating Tips for Your Facebook Page

Social Buzz Lab Facebook Insights

You've created a dynamite Facebook page, you've got the 25 "likes" to get a unique username and you've posted lots of good content!  Take a look at your insights and see if your page is generating any Buzz! Last week I opened a discussion tab on the Social Buzz Lab page and invited people to post links to their pages on it.  I called it  TueZday Link Buzz! You can see the spike in the page activity from the image. Post views and post feedback had a huge increase also. Thanks goes out to … [Read more...]

What the Heck is BUZZ?

social buzz lab hummingbird

BUZZ... everyone talks about it, but what is it? In marketing, BUZZ is when people talk about your brand, many with enthusiasm and excitement.  Marketing Buzz, also known as word-of-mouth marketing, is the interaction of consumers and users of a product or service which serves to amplify the original marketing message. Today there is a rush to engage online influencers to create BUZZ. Brands are paying or rewarding popular bloggers and celebrities to talk about their product or service using … [Read more...]